I remember delivering newspapers as a kid growing up in Santa Monica to loads of apartment buildings with exotic sounding names emblazoned across their street fronting facades – the Bel Air, the Oxford Arms, Coco Palms, Villa Capri. These were generally pretty modest two-story stucco clad boxes with parking all across their 50 foot parcel width.
The architectural literature has described these multi-family dwellings as “ruthlessly expedient, made out of the cheapest materials by the simplest construction methods, shoehorning the maximum number of units possible onto its lot”. They were all that – but they also had some pretty cool signage and occasionally a sunburst clock…
…or a bas-relief sea creature or a crazy tile mosaic. And if you lived there – you pulled into a mythic “good life” as you eased your Ford Galaxy or Dodge Fury into the tuck-under parking.
We love the idea of iconic signage on residential projects!
Convincing our thriftiest clients of the “value of a good name” is often a challenge. We exploited the street address as a super scale object on our almost completed Archer Studios in San Jose, shown below.
A few years ago we managed to create a pedestrian entry gate that featued the projects name in simple galvanized steel—at Lillian Place.
What do you think of these? We would appreciate your comments and contributions to our growing library of images!